Juggling proposals, deadlines, events, and social media? Learn how Hootsuite can help you work smarter - not harder. In this session, Francesca will show you how Hootsuite can simplify your firm's social media management beyond basic scheduling. We’ll explore practical ways to save time, stay organized, monitor engagement, and use Hootsuite's built-in tools to create a more efficient social media workflow.

After this session, attendees will be able to:

1. Navigate Hootsuite with confidence, even if you're new to the platform
2. Create and schedule content efficiently across multiple social media channels
3. Organize campaigns and content calendars to stay ahead of deadlines
4. Leverage monitoring, engagement, and analytics tools to make informed marketing decisions
5. Walk away with practical tips you can implement immediately

Speaker

Francesca Wallace, PCM 
Director of Marketing & Business Development 
Keast & Hood   
Francesca Wallace, PCM is the Director of Marketing & Business Development at Keast & Hood, where she leads the firm's marketing strategy, brand development, business development initiatives, and digital presence. An AMA Professional Certified Marketer (PCM) and active SMPS Philadelphia MarCom committee member, Francesca is passionate about helping AEC marketers work more efficiently through technology, automation, and practical marketing tools.