Many marketers are already experimenting with AI, but getting consistent, high-quality results takes more than just writing better prompts. It’s about understanding how to guide AI with the right inputs and structure.
In this session, you’ll get a practical introduction to vibe coding: what it is, why it matters, and how non-technical marketers can start using it right away.

We’ll break down key concepts in a simple, approachable way and walk through real examples so you can see how it works in practice. No coding required.

You will walk away understanding:

1. What vibe coding is and how it applies to everyday marketing tasks
2. Simple ways to guide AI for more consistent, on-brand outputs
3. How to think about inputs like brand voice, examples, and structure
4. Real use cases you can start trying immediately

This practical session designed to help you move beyond basic prompting and start creating more useful, repeatable, and visually appealing outputs with AI.

Speaker

Sandra Bones
Founder
Good Bones Marketing  
Sandra Bones, CPSM, is the founder of Good Bones Marketing, where she helps AEC and technical B2B firms build AI automation systems that reduce manual work and give lean teams real leverage. With 20 years of marketing experience across architecture, engineering, and life sciences organizations, Sandra trains teams to move from AI-curious to AI-fluent. She holds a certificate in Digital Marketing Strategies on data, automation, AI & Analytics from Northwestern Kellogg and is the President of the International Society of Pharmaceutical Engineers for the Delaware Valley.