Curious about Airtable, but not sure where to start? In this Tech Tuesday, Toni Anderson will demystify what Airtable is and why it works so well for marketing workflows, especially when you need structure and flexibility. You’ll get a quick tour of the interface, see common use cases, and learn a few different ways to build a base: from fully manual setup to ChatGPT-guided builds and beyond. Toni will also share lessons learned, pro tips, real examples, and a clear breakdown of what you get (and don’t get) with the free version. This session will teach you:

1. Understand what Airtable is and how your team could use it
2. How to access Airtable and confidently navigate the interface (tables, views, fields, records)
3. See real AEC marketing use cases you can replicate: forms, event tracking, and team trackers
4. Learn practical “build paths” (manual vs. AI-assisted) and pro tips to avoid common setup mistakes.
5. Walk away with a clear sense of what the free version includes, and when you’ll hit its limits

Speaker

Toni Anderson
Business Development Coordinator
ECS

Toni Anderson is a Business Development Coordinator at ECS, supporting business development and marketing efforts across the AEC industry. She is passionate about building relationships, creating efficient systems, and helping teams stay organized and connected.

Toni is actively involved in SMPS Philadelphia and values the welcoming community and meaningful opportunities it creates for professionals in the industry. Known for her approachable style and attention to detail, she enjoys bringing structure to complex workflows and helping others work smarter.