Successful firms don’t just respond to opportunities; they position themselves to win them. This panel discussion, co-presented by SMPS Philadelphia and AIA Philadelphia, explores how marketing and technical professionals can work together to proactively shape pursuit strategies and elevate firm visibility.

Rather than reacting to RFPs, our panelists will share how to align internal teams to build a strong market presence through business development, strategic marketing materials, social media, press outreach, and thought leadership, which benefited their firm's growth. They’ll share practical tools and approaches that firms of all sizes can implement to foster collaboration, streamline messaging, and position themselves ahead of the proposal.

Attendees will gain insights into:

This event is perfect for principals/owners, doer-sellers, marketing teams, and support staff. Whether you're part of a large firm or a lean team, this session will provide actionable takeaways to help you shift from reactive to strategic—and win work more effectively.                           

Speakers

Christopher Kircher, AIA Partner Metcalfe	Kelsey Hoffman Marketing Manager Metcalfe
Marilia Rodrigues, AIA Managing Principal KieranTimberlake	Huwayda Fakhry Business Strategy and Communications Director KieranTimberlake
Nicole M. Dress, AIA, LEED AP Principal Converse Winkler Architecture LLC	And serving as Moderator: Barbara Jane Jasionek, CPSM Marketing and Communications Manager DI Group Architecture

Thank you to our Event Sponsors!

Platinum Sponsors

Event Sponsorship

Are you interested in sponsoring this event? Click here to learn more about the benefits of event sponsorship.