Keeping up with social media doesn’t have to be chaotic. If your posts are sporadic, content is hard to find, and the process lacks structure, this session will show you how to fix it. You’ll learn a simple, Excel-based content calendar and a few clear rules that make posting easier, more collaborative, and more organized. Whether you’re a one-person team or coordinating with multiple contributors, you’ll leave with a practical framework you can put into action right away.

1. Understand what’s not working in your current process and where to start
2. Use Excel as a content calendar that keeps ideas, status, and deadlines in one place
3. Engage your team and wider firm to contribute content consistently
4. Apply a repeatable framework you can adapt to your goals and platforms

Speaker

Christina Tedeschi
Marketing Manager
Spiezle Architecture Group  

A problem-solver and collaborator at heart, Christina is a creative thinker who prides herself on developing innovative solutions to complex challenges. With 15 years of experience in multimedia communications, she draws on her background in journalism, graphic design, and photography to bring a well-rounded perspective to her work.

At Spiezle, Christina oversees all marketing and strategic pursuits. She guides her team while partnering with Principals, Associate Principals, and Directors to craft tailored proposals and presentations that showcase the firm’s strengths and demonstrate value to clients. Her professional approach emphasizes efficiency, minimizing rework, and pursuing projects that align with the firm’s strategic goals. Christina leverages her communication skills, adaptability, and process-driven approach to turn challenges into streamlined, effective solutions.

Christina earned her bachelor’s degree with a double major in Art and Philosophy from Washington College in Chestertown, MD. Outside of work, she enjoys spending time with her husband and two sons, reading, and going to the beach. 

Education