Align and Achieve: Making the Most of In-Person Events
September 25, 2025
5:00 PM EDT - 8:00 PM EDT
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COFCO Experience Center
1601 Cherry Street
Philadelphia, PA 19103
Directions
Planning ahead is the secret to standing out. Whether you're heading to a networking event, representing your firm at a trade show, or walking into a client meeting, thoughtful preparation leads to stronger connections and better outcomes. Align your marketing, business development, and technical efforts with SMPS Philadelphia and Women in Structural Engineering (WiSE) on Thursday, September 25 from 5:00 pm to 8:00 pm at COFCO, A Henricksen Company. This collaborative event brings together diverse perspectives to explore how teams can work in sync to maximize the value of conferences, meetings, and industry events.
Join SMPS Philadelphia and WiSE Philadelphia as we foster a culture of mutual respect through a series of discussions and shared experiences while we share tips on how to best prepare yourself for your next in-person meeting. This panel discussion is perfect for those who want to:
- Learn from business developers to better plan for client or team meetings;
- Learn tips for impactful networking;
- Learn from experienced professionals on how to prepare and deliver an exceptional Conference or Trade Show booth; and
- Learn to best capitalize on the connections made after a meeting, trade show, conference or event.
We encourage firms to invite both marketing and technical staff members to this event to foster an open dialogue to continue afterwards!
Learning Objectives
- Learn to plan and act as a doer-seller
- Setting realistic goals for events while remaining true to your personal brand
- Understanding best practices for setting up and running a booth
- How to best capitalize on connections made after meetings, events, trade shows, conferences, etc
Moderator
Francesca Wallace
Marketing & Business Development Manager
Keast & Hood
Panelists
Beth Van Why
Project Executive
Becker & Frondorf
Diane Goschler, EIT, CPSM
Director of Marketing and Business Development
C. Erickson & Sons, Inc.
Kay Bellamy
Director of Marketing
Kershner Office Furniture
Rose Irvin
Principal, Strategic Initiatives
JacobsWyper Architects
Meaghan Finney
Marketing Director
JacobsWyper Architects
Jessica Clifford
President
JBCI
Nick Ryan
Chief Development Officer
Arora
Christyn Binder
Marketing Manager
Arora
Thank You to our Sponsors
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Sponsorship
Are you interested in sponsoring this event? Click here to learn more about the benefits.
Refund Policy
Refunds for cancellations made two business days (48 hours) in advance of an event will be provided and are subject to a $5.00 processing fee. Contact Treasurer via email with requests.
