Learn how to submit a winning MCA entry! In order to qualify and win the local Marketing Communications Award and go on to HQ’s national program, you need to know how to write an entry that will speak to the selection team and make it a viable contender for success in its submission category. Long-time SMPS member and MCA reviewer, Dorothy J. Verdon, CPSM, will walk you through the best practices and lessons learned from the national MCA program—now in its 47th year!—as well as other more technical award programs like AIA and ACEC.

Learning objectives include:

Speaker

Dorothy J. Verdon, CPSM   
Principal
Bright Bunny Communications    

Dorothy is an information synthesizer who has provided writing, editing, market research, business development, graphic design, photography, photo editing, and strategic planning services to AEC employers and clients since 1978. Her special skill is combining words and images to produce brand-strengthening content and effective marketing communications of all types across the media spectrum. Award submissions have become one of her favorite assignments.

An SMPS member since 1986, Dorothy has spoken at three national conferences, including co-presenting Winning Award Competitions: What Judges Crave in 2002; has been a member of five chapters; is a past president of the San Francisco Bay Area Chapter; and proudly received SMPS Philadelphia's Honoring Legends Award in 2021.