This event has SOLD OUT! 

Whether you’re a graphic design rookie or an established marketing whiz, you won’t want to miss this training session! SMPS Philadelphia is hosting two separate training sessions with the InDesign Expert herself, Julie Shaffer, FSMPS, CPSM, Adobe Community Expert. In the first session, we’ll start with the basics plus! – learning how to craft stunning qualifications, proposals, and presentations using InDesign. Then, we’ll end the day with training for intermediate InDesign users to fully build out your creative toolkit with intermediate and advanced features. 

This session will allow CPSMs to get up to 6 credits towards their continuing education! Lunch will be provided for both sessions at 12:00 PM. There is a $100 savings for SMPS Members and $50 savings for non-members who would like to join both classes to refresh yourself on the fundamentals and dive into the new stuff! 

Training Session Topics

9:00 AM to 1:00 PM | Beginner+ Class: InDesign Fundamentals 

The ideal participant for this class typically uses the software daily and is ready to become more efficient and consistent with their work.

• Basic inDesign Refresh: Discover what you need to know from inDesign basics to execute the tools you use most.

• NEW Leverage AI: Learn the built-in artificial intelligence components and how to maximize them for AEC projects. 

• Paragraph Styles: Set up and organize basic paragraph styles, avoiding overrides and confusion. 

• Character Styles: Set up character styles, learning what NOT to do to confuse your paragraph styles. 

• Object Styles: Learn to set up text frames and graphic frames for a cleaner and more consistent layout. 

• Tips and Tricks: Organize your styles to make sense, keeping you and your team rocking along… in style! 

*Lunch provided from 12:00 to 1:00 PM for both sessions*

12:00 PM to 4:00 PM | Intermediate Class: Level Up 

This course caters to capable InDesign users interested in boosting their efficiency and adding a little automation to their lives.

• Basic InDesign Refresh: Discover what you need to know from InDesign basics to execute the tools you use most.

• NEW Leverage AI: Learn the built-in artificial intelligence components and how to maximize them for AEC projects.

• Efficient Ways to Create Project Sheets, Resumes, Schedules, and Organizational Charts with Paragraph, Character, and Object Styles (with New Features): This is automation explained. Instead of clearing your entire day to work on any of these items, Julie shows you how to move quickly through each task.

• Table and Cell Styles: Learn to set up tables and insert them into a document.

• Nested Styles: Learn how to set up nested styles and format text with built-in character styles.

• GREP Styles: Understand basic GREP expressions and automatically style text and/or find repetitive content to save time and give your document that “wow” factor.

• Automating Your Workflow with Styles: Format an entire page with one mouse click!

• CC Libraries: Store and share important company branding and discuss best practices for collaborating with your team.

• Tips and Tricks: Tips for making eye-catching layouts in record time and tricks that will make your future projects a breeze. 

Speaker

Julie Shaffer, FSMPS, CPSM, Adobe Community Expert
Shaffer Creative

Julie Shaffer, FSMPS, CPSM, is an Adobe Community Expert passionate about helping AEC marketers maximize software tools to expedite content layout without sacrificing good design. After 11 years as an in-house marketer, Julie founded Shaffer Creative in 2012 to offer consulting, training, and creative design services, empowering firms to secure new work and thrive in the competitive landscape. She and her team support 100+ pursuits a year and have worked with over 250 owner agencies and AEC firms across the country on projects across the globe. Through these efforts, Shaffer Creative has helped firms shape their identities, craft impactful marketing campaigns, and empower teams to make the most of their marketing efforts.

Education