Highlights from Amplify A|E|C 2024!
Posted by MarCom2324 on Oct. 18, 2024 / Blog / Subscribe 0
In late July, SMPS members from across the country converged on Salt Lake City, Utah for our annual national conference – Amplify A|E|C. This packed three days included keynote speakers, educational sessions, networking opportunities, and the Marketing Communications Awards (MCAs). Several SMPS Philadelphia chapter members attended and are sharing highlights of their experiences here.
Next year Amplify will be in Columbus, Ohio – the Buckeye city and state!
This year I had the opportunity to once again attend the SMPS national conference. Each time I go to an Amplify conference I enjoy the experience more, and this year was extra special! In addition to being a proud MCA finalist, I attended Amplify as an even prouder SMPS Philadelphia Chapter President-Elect. In April all the SMPS President-Elects met in Washington, DC at the Chapter Leadership Symposium, so Amplify was a great opportunity to reconnect in person with my new friends from across the country!
As I become more engaged with SMPS as a national organization, I find even more value from attending events like Amplify. I’m boosting my skills and strengthening my network. It’s also a special time to spend with members of SMPS Philadelphia – connecting, learning, exploring, and having fun in new environments! Several of us even took a trip up to Snowbird on a scenic tram ride with rooftop balcony!
I encourage everyone to continue to get involved with SMPS locally, regionally, or nationally and to take advantage of the great learning and networking opportunities at every level!
Laura Frein, CPSM
Interim, Surface Transportation Market Lead
Urban Engineers
At Amplify A|E|C, I attended a number of forecasting sessions focused on the future of the AEC industry and the future of professional services marketing and business development. I left feeling pumped and ready to focus our team’s efforts at the studio in a way that will set us up for future success. My main forecasting takeaways are that the experience economy is evergreen, the AI train is boarding… don’t miss it, buyers want marketing personalization and the option to purchase services using self-service digital channels, and that we may all be able to 3D print nacho chips at home by 2030!
Lauren Coughlin
Director, Strategy & Culture
D2
As a CPSM, Amplify 2024 provided me with innovative learning formats, access to thought leaders, updates to the SMPS Domains of Practice, and opportunities to connect with colleagues and fellow CPSMs. It was a very enjoyable and worthwhile experience that professionals in all areas of our AEC and professional services marketing community should check out!
Matt Wittemann, CPSM
Principal – Sales & Marketing
Schrader Group
In July I attended my first Amplify A|E|C! At this year’s conference in Salt Lake City, we dove into sessions on AI in AEC marketing, planning for a successful future, and effective communications and team building – all packed with practical tools I’m excited to implement. The keynotes on creativity, embracing unique talents, and harnessing AI’s potential were particularly enlightening and reminded me, in equal measure, to both push and challenge myself and that I am enough. Connecting with members of SMPS Philadelphia and other industry professionals, as well as reconnecting with other chapter presidents, reinforced the importance of networking and collaboration. I'm returning with renewed energy and ideas to enhance our marketing efforts and contribute to my firm's success.
Diane Goschler, EIT, CPSM
Director of Marketing
C. Erickson and Sons, Inc.
Amplify 2024 inspired me to reach new heights, both literally – by riding to the top of a mountain – and figuratively, in my career. Throughout the conference we were reminded that we are unicorns, not pack mules; that we are lights, not to be dimmed; that we are creative, good people; and, most importantly, that we are enough!
Stacy Barrett
Senior Associate/Marketing Communications Manager
STV
My first Amplify A|E|C was one for the books! I attended sessions ranging from AI in AEC marketing, to mastering InDesign & Photoshop, to coaching interview teams, to go/no-go process improvements, to future-ready marketing strategies, all packed with insights and practical tools that I am so excited to implement at my own firm. The conference’s keynotes on embedding creativity, shedding pack-mule tendencies to embrace our unique talents, and harnessing AI's potential were particularly enlightening. Connecting with marketer friends and new colleagues, and spending quality time with fellow members of SMPS Philadelphia added to the experience and reinforced the importance of networking and collaboration in our industry. I'm excited to bring back new ideas to my firm and continue exploring innovative technologies to enhance our marketing efforts!
Christyn Binder
Marketing Manager
Arora Engineers
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